Launch checklist

Brand & product launch checklist.

Before you launch, check what is ready, who owns each task and what still needs to be resolved.

1. Positioning

Define your audience, offer and reasons to choose you.

Align your name, identity, pitch deck and product story.

Test the right prototype and document unresolved requirements.

Agree responsibilities for manufacturing, tooling and required testing.

Prepare your website, packaging, sales materials and customer contact points.

Start a project

Send us a few lines about your idea and next milestone.

RACECAR.ONE

Brand & launch

Product & engineering

Plan your next step