About

Why RACECAR.ONE?
Two perspectives.
One direction.

RACECAR reads the same in both directions. So can our work: from brand to product, or product to brand.

ONE brings those perspectives together. One team, one shared ambition, one coherent vision for brand and product.

Like a racecar, the result depends on every part working as one—strategy, design, engineering and the people behind it. RACECAR.ONE connects these disciplines from the first idea to launch, making sure what you build and how the world sees it tell the same story.

Brand intelligence.
Product intelligence.
One point of view.

RACECAR.ONE is the collaboration between Andrea Wald of WaldBranding and Fabian Baumann of Formfjord. It gives founders and business leaders direct access to senior brand, design and engineering expertise without assembling separate agencies.

RACECAR.ONE

Brand. Product. Launch.

BRAND LEADERSHIP & CREATIVE DIRECTION

Andrea Wald
WaldBranding

Brand leadership and creative direction. More than 20 years of international experience across automotive, technology and consumer brands.

WaldBranding ↗

INDUSTRIAL DESIGN & ENGINEERING

Fabian Baumann
Formfjord

Industrial design and mechanical engineering. Physical products developed from early concepts through prototypes to production preparation.

Formfjord ↗

How we work

Senior people.
Clear phases.
No handover gaps.

Frame

Align the business goal, audience, evidence, technical constraints and next milestone.

Create

Develop and compare strategic, visual and physical directions before committing.

Make

Refine the chosen direction into usable brand assets, prototypes, websites and launch tools.

Clients

Selected experience

From emerging technology companies to established global brands across mobility, energy, healthcare, consumer products and digital businesses.

Volkswagen
Audi
BMW
Porsche
Bosch
Huawei
Telekom
Thorn
LAMY
MediaMarktSaturn
Konica/Minolta
Wandelbots
SEA.AI
SIXONIA
ubitricity
Displine

Start a project

What needs to
move forward?

Tell us what you are building, where the project stands and which decision or milestone comes next. A current deck, brief, prototype or even an unresolved question is enough to begin. We will recommend a focused starting point, the people required and a clear scope.

Write us ↗

RACECAR.ONE

Brand & launch

Services
Startup branding
Investor pitch deck design
Startup website design
Brand transformation