RACECAR.ONE / Selected work
Kono by LAMY
A brand built around focused work.
A brand and digital expression for a productivity tool, developed with Neo66, LAMY’s innovation studio.

Creating a new digital productivity brand within the LAMY ecosystem.
Brand development and identity for Kono, created in collaboration with LAMY innovation studio Neo66. The system translates a new productivity proposition into a coherent experience across visual identity, picture style, UI, web, icons and social communication.
The Kono brand was created in direct collaboration with Neo66, Lamy's innovation studio.
Kono is a personalisable productivity tool, that helps you focus your attention, energy and time on value-adding work by integrating proven productivity methods into your personal work flow with one click.
Field
Productivity / Consumer technology
Work
The scope included brand identity, image direction, interface and website design, icons and social assets. The identity was developed in collaboration with Neo66.
Team
Brand: Andrea Wald, WaldBranding.
Team: Robert Samuel Hanson and Lukas Schneider.
Product design: Studio Kowalewski.
RACECAR.ONE Services
Launch website · Brand development · Brand Identity · Brand Strategy · Visual Identity · Brand System · Startup Branding · Creative Direction · UX/UI · Webpage
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