RACECAR.ONE / Selected work

Lair
A clear identity for the air around us.

An indoor air monitor connecting a restrained physical product with an accessible brand and digital experience.

Lair One – Smart indoor air quality monitor.
www.lair.de

Making the invisible visible. Lair turns real-time air-quality data into an intuitive experience, connecting a minimal device with a clear interface and an approachable identity. Designed to blend into the home and work quietly in the background.

Field

Smart home / Connected devices

Team

Product Design: Formfjord
Brand: Andrea Wald, WaldBranding
Photography Product/Campaign: Jan Steinhilber

RACECAR.ONE Services

Industrial design · Hardware development · Launch websites · Brand development · Brand Identity · Brand Strategy  · Visual Identity  · Brand System · Startup Branding · Creative Direction  · UX/UI  · Webpage · Procuct film  · Packaging  · Manual

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