RACECAR.ONE / Selected work
Ruhm
A distinctive world for a premium cannabis store.
Identity and an AI-generated visual world for a premium cannabis retail concept in Berlin.
Field
Retail / Lifestyle
Scope
Brand identity · Creative direction · AI imagery & film
A distinctive identity for a new retail concept.
We developed the brand identity and creative direction for Ruhm, a premium cannabis retail concept in Berlin. The logo, visual language and AI-generated imagery and films create a coherent world for the brand.
Field
Retail / Lifestyle
Work
Shaping the identity, logo and visual direction, with AI-generated imagery and film extending the brand’s creative world.
Team
Brand and creative direction: Andrea Wald, WaldBranding/RACECAR.ONE
Team: Robert Samuel Hanson.
Imagery and films use generative AI.
RACECAR.ONE Services
Brand development · Creative direction & brand systems · Generative AI
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